Building Partnerships for a Professional Training Provider

Challenge

The client needed to expand its enterprise partnerships for leadership development programs. Traditional cold outreach was not delivering meaningful conversations with HR and L&D decision-makers.

Approach

• Researched and mapped HR Directors, L&D Managers, and CHROs in Fortune 500 companies.

• Built LinkedIn + email outreach sequences, each highlighting measurable impact of leadership programs (productivity gains, retention).

• Used personalization hooks like referencing recent company initiatives or press mentions

• Conducted bi-weekly reviews to optimize scripts and CTAs

Results (90 Days)

• 870 ICP prospects engaged.

• 176 new HR/L&D decision-maker connections (20% acceptance).

• 52 warm leads nurtured into active conversations.

• 19 meetings booked, leading to 3 multi-country training contracts.

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