Streamlining Global Industrial Automation Outreach

Challenge

The client wanted to expand its B2B reach to key manufacturing decision-makers across multiple regions. Their existing outreach methods were largely ad hoc, leading to inconsistent engagement and low conversion from prospecting to meetings.

Approach

• Defined Ideal Customer Profile (ICP) across manufacturing, energy, and process automation verticals.

• Designed multi-channel outreach sequences combining LinkedIn, email, and industry-specific forums. (Using Sales Navigator, Lemlist, and Phantombuster.)

• Personalised messaging highlighting operational efficiency, predictive maintenance, and cost reduction benefits.

• Conducted A/B testing on subject lines, value propositions, and call-to-action strategies.

• Weekly performance reviews to refine targeting, messaging, and cadence.

Results (90 Days)

• Engaged 1,150 ICP prospects across LinkedIn and email campaigns.

• 180 new connections with manufacturing and operations decision-makers (16% acceptance rate).

• 68 warm leads generated through multi-touch outreach.

• 25 meetings scheduled with senior executives, leading to 4 active collaboration discussions.

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